Forest Park Living Lab

website + brand design

The Forest Park Living Lab

Forest Park is considered the crown jewel of St. Louis, and one of the greatest urban parks in America. The Park’s 1,300 acres feature beautiful landscapes with forests, ecosystems, nature reserves, lakes and streams, as well as five of the region’s major cultural institutions. The Forest Park Living Lab is an initiative to turn this beloved park into a living biological laboratory, to engage students and the public in the scientific process.

Together with the greater St. Louis community, the Forest Park Living Lab studies the health, movement, diversity, and interactions of a rich collection of park species, including owls, fish, turtles, and more. Their goal is to turn the Jewel of St. Louis into a living laboratory that is accessible to all, and forever change the way we think about urban ecosystems.

We worked with the Forest Park Living Lab team on a new brand and website to celebrate this ambitious scientific and engagement endeavor. We wanted the presentation of the Lab to be friendly, playful, and biodiversity-powered.

Dive in to see the site and brand in action 👇

Research

Species database

THE BRAND

Ambitious, playful, friendly

The Forest Park Living Lab brings together St. Louis’s leading experts in ecology and conservation medicine to create a living ecological experiment inside one of America’s greatest urban ecosystems: Forest Park in St. Louis. The brand was design to be playful and engaging, while still rigorous and scientifically driven. The brand was inspired by the species they work with, their energy and excitement, and their connection this special place in St. Louis.