The Sears Lab
The project
Client:
Dr. Sears is a badass, and her work is unbelievably compelling. She works across mammal groups to explore development and evolution, addressing all kinds of important questions related to morphology, aging, and disease. Her study organisms are gorgeous; her projects are relevant; and she is an absolute joy to collaborate with.
Goals:
Build a compelling, immersive website that showcases Dr. Sears’ science and her study systems. The website will be used to recruit students and help Dr. Sears serve as an ambassador for her department at UCLA. We wanted to build a site that felt bold and adventurous, rich with natural history and powerful visual content (illustrations, maps, and more).
the site - an exploration of mammalian evo-devo
custom illustrations
the brand
adventurous, curious, and serious-but-not-too-serious
The Sears Lab harnesses the diversity that exists in mammals to study how evolution works. They explore the developmental rules that shape evolution and provide insights into human health. The brand for this lab is polished, productive, and serious without being too serious. The brand is inspired by concepts like adventure, curiosity, and natural history.
